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D&B Announces that Purisma is Positioned as a Visionary in Gartner's Magic Quadrant for MDM of Customer Data

Originally published July 17, 2009

D&B, a source of commercial information and insight on businesses, recently announced that Purisma has been positioned as a Visionary in Gartner's Magic Quadrant for master data management of customer data.

D&B offers both the MDM technology and the underlying commercial data required for enterprises to get an accurate and complete view of their business customers. Purisma Data Hub 4.0 masters D&B reference data together with internal operational data to give valuable insight into future market opportunities as well as current accounts. The Purisma Data Hub creates an accurate, master version of every identified entity, flexibly organizes all identities into hierarchies tailored for each business user, and helps synchronize this information across the enterprise.

"We believe our position in the MDM Magic Quadrant report reflects our ongoing commitment to respond to the growing need of our customers to do more with less and generate new revenue opportunities. As the youngest and fastest growing MDM vendor in Gartner's survey, this is a significant achievement for us," said Bob Hagenau, Vice President of Products and Corporate Development for D&B's Purisma product group. "We continue to support our customers' bottom line by delivering innovative solutions, such as Purisma Data Hub, that allow them to better understand and optimize customer data."

To read full press release, click here.

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.