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Bally Technologies Installs its Business Intelligence Solutions at Michael Gaughan’s South Point Hotel Casino Spa

Originally published July 16, 2009

Bally Technologies, Inc., a provider in slots, video machines, and casino-management systems for the global gaming industry, recently announced that it has installed its business intelligence solutions (BIS) at Michael Gaughan’s South Point Hotel Casino Spa on Las Vegas Boulevard South.

Bally’s award-winning BIS, which replaced a competitor’s product, provides South Point with powerful tools to grow their business and better serve customers through improved use of gaming data.

South Point is using Bally’s reporting, analytics, and visualization tools to gain a better understanding of their 2,270-game slot floor. With the insights provided by Bally’s BIS, South Point will be able to understand player behavior and manage game mix and product placement like never before.

“We chose to replace our current BI tool with Bally’s BIS because of the many powerful, configurable features in this suite of solutions, as well as Bally’s strong commitment to good training and customer support,” said Cliff Paige, Slot Director of South Point Hotel Casino Spa. “Many of the issues with Business Intelligence installations start with getting the data out of source systems and into the BI application. Because Bally provided us with the ETLs that integrate to the BI application, we were able to get accurate and consistent data flowing in a matter of days.”

To read full press release, click here.

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.