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Siperian Reaffirms its Relationship with Informatica

Originally published July 15, 2009

Siperian, Inc. - developers of an award-winning master data management (MDM) platform – recently announced that the Company has reaffirmed its relationship with Informatica as a result of Informatica’s recent acquisition of long-time Siperian partner AddressDoctor.  As evidenced by numerous successful joint customers, the Siperian MDM Hub and Informatica’s offerings complement each other.  Siperian’s customers will continue to receive ongoing upgrades and service related to AddressDoctor technology as Informatica is committed to providing AddressDoctor’s partners with the critical global address validation technology that each partner has come to rely upon.  Today more than 40% of Siperian MDM Hub customers leverage AddressDoctor for their global address validation and data quality capabilities, resulting in greater business efficiencies, more streamlined communications, enhanced marketing efforts and increased profitability.
Data cleansing is an integral step of the data process flow within Siperian MDM Hub.  Informatica’s AddressDoctor technology supports multiple level address cleansing such as street level, delivery point validation and geocoding for more than 200 countries and territories.  By resolving master data conflicts and creating a central shared repository of the best version of the truth, business applications and customers can effectively use master data to dynamically generate unified views of all their interactions and activities with customers, products, and suppliers.  This gives customers the ability to synchronize reliable data with both operational and analytical systems, which results in better decision making and significant cost savings.
“High quality customer data is a prerequisite for many business imperatives, including new customer acquisition and customer retention, improved reporting and business intelligence, and operational efficiency initiatives, including MDM and achieving a single view of the customer,” said Ivan Chong, General Manager of Informatica's Data Quality Business Unit.  “Siperian MDM Hub customers will continue to benefit from the name and address cleansing products and the scalable, global solutions which support virtually all applications and volumes within an enterprise.”

To read full press release, click here.

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