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Aberdeen Group Announces the Release of The 2009 State of the Market: Mid-Year Insights Report

Originally published July 15, 2009

Aberdeen Group, a Harte-Hanks Company, announced the release of its The 2009 State of the Market: Mid-Year Insights Report which found that as companies look forward, business intelligence (BI) applications are expected to have the highest impact on organizations over the next two to five years.

Aberdeen's recent research reveals that leading companies have established BI strategies that include the integration of BI within existing enterprise applications such as ERP and CRM solutions. Therefore it is not surprising to see that enterprise application enhancements/extensions rate as the 2nd most important technology when it comes to future impact on the business. In fact, further research reveals that BI is, in fact, the most predominant extension/module planned for ERP systems.

The report also finds that the expected growth of BI use within responding companies is being driven by several business initiatives, including sustainability/green performance tracking, field marketing and promotions tracking, and customer service/relations. This focus has been driven by the shift in BI project focus from an emphasis on long-range strategic trending and planning, to more tactical/operational applications within specific business units.

Results demonstrate that companies are also measuring the ROI achieved on their BI investments. 42% of all respondents selected "sales performance metrics" as the top measure used to determine ROI of BI investments, followed by "cost savings metrics," "customer performance metrics," and "process efficiency metrics."

To read full press release, click here.

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.