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Driving Business Intelligence

Originally published June 30, 2009

Lease versus buy – a common decision that most consumers evaluate when car shopping. Extend the metaphor into the business-to-business domain and you have the Software-as-a-Service (SaaS) paradigm for business intelligence (BI) and marketing analytics solutions. In essence, you only pay for what you use. Who better to successfully leverage the SaaS model than Autometrics?

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