SPSS Inc., a global provider of predictive analytics software and solutions, recently announced that its predictive text analytics customers now have access to translation services on demand through its partnership with Language Weaver.  The software as a service (SaaS) delivery mechanism enables market researchers and organizations that gather survey feedback in many languages to receive cost-effective and precise high–speed translation capabilities.
 
PASW Text Analytics 13 (formerly Text Mining for Clementine) and PASW Text Analysis for Surveys 3 is now fully integrated with Language Weaver Translation on Demand so customers have robust translation of unstructured data sources – open-ended survey responses, call center notes, email and Web 2.0 media, such as blogs, RSS feeds, wikis and social networks.  With the use of this service, customers can now obtain automated translation of unstructured data sources across 30 languages into common English in order to fully understand preferences, motivations and intentions on a global scale.
 
Part of the SPSS Predictive Analytics Software (PASW) portfolio of products, PASW Text Analytics 13 and PASW Text Analysis for Surveys 3 leverage the critical insights and sentiments locked in unstructured data to improve model accuracy and drive dramatically improved levels of customer satisfaction.  By extracting opinions, preferences and sentiments from unstructured information, organizations receive a more complete view of their customers, leading to reduced customer churn, improved productivity and increased marketing campaign results.
 
Jason Verlen, Vice President of Research and Development and Chief Product Strategist at SPSS Inc., said, “We are pleased to work with Language Weaver to offer our customers this cost-effective, software as a service capability.  Organizations are now using Predictive Text Analytics to not only ‘listen’ to the Voice of the Customer, but respond strategically.  With this service on demand, customers can easily analyze all types of unstructured data – in numerous languages – to harness the power of the written or spoken word and better understand what customers are thinking, expecting and demanding on a global scale.” 

To read full press release, click here.

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