O4 Corporation, one of the world's providers of mobile sales force automation solutions for retail execution, recently announced the incorporation of Microsoft business intelligence (BI) technology, integrated with O4's existing mobility functionality, for its consumer products (CP) customers to provide better insight to product performance at the retail level. O4's mobile sales force applications are used by field sales teams to effectively plan visits to retail stores and execute in–store merchandising, sales and direct store delivery; and also by corporate management to automate field activities and provide real–time access to product, brand and competitive field information.

O4 mobile solutions are developed with Microsoft technologies, including .NET Framework, SQL Server and SharePoint, and they use a broad range of Microsoft foundation technologies including databases, mobile and desktop operating systems, Internet and integration services, and advanced report building.

"We're Microsoft from top to bottom," says Harris Fogel, President of O4 Americas. "From our original software development efforts to Windows Mobile–based devices to dashboards and other analytics, we use Microsoft technology every step of the way to ensure our customers' successful selling efforts."

To read full press release, click here.

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