Clarabridge, a provider of text analytics software used by many Fortune 1000 companies to improve customer experience management (CEM), recently announced it is helping Sage North America deliver a superior customer experience to its clients by automating and analyzing text–based customer feedback from surveys conducted across its business management software product lines.

"We are dedicated to providing an unprecedented customer experience to our clients across all our products, and that requires staying attuned to their changing needs and desires. Clarabridge has given us the tools for doing just that," said Hal Bloom, Vice President of Market Research with Sage North America. "We've revised our surveys to allow for more open–ended responses which allow users to tell us exactly what they think in their own words, and we are collecting more useful customer feedback than ever before. We've found that the real "meat" from the surveys are in these verbatims, so Clarabridge is viewed as a critical element in our strategy for managing the customer experience."

To read full press release, click here.

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