SAP AG and Research In Motion (RIM) recently announced the availability of an integrated solution that provides customers with anytime, anywhere access to the SAP Customer Relationship Management (SAP CRM) application on BlackBerry smartphones. The new BlackBerry Sales Client for SAP CRM, which was recognized at SAPPHIRE 2009 with an SAP Pinnacle Award for Innovation, is now available from RIM, giving sales reps simple, secure, real–time access to customer information in SAP CRM with the same seamless and intuitive experience they have come to expect from BlackBerry smartphones.

As enterprise mobility using smartphones becomes a business necessity, SAP and RIM are working to address the needs and expectations of business users through an integrated solution that enables secure real–time access to SAP CRM. The integrated solution benefits organizations with enhanced employee productivity and service while empowering mobile users with the ability to access critical customer information on the go. The integrated solution also leverages the inherent security, management capabilities and efficiency of the BlackBerry Enterprise Solution, and introduces a number of key innovations for mobile CRM, including:
 
"The integration of SAP CRM with BlackBerry smartphones provides simple, quick mobile access to customer information," said Bob Stutz, Corporate Officer and member of the Executive Council, SAP AG. "SAP and RIM have converged the worlds of applications and mobility on BlackBerry smartphones, empowering mobile users through continuous access to essential information that leads to increased sales, service, effectiveness and overall performance. We look forward to our continuing co-innovation with RIM to support mobile workers in reaping the benefits of real–time mobile access to enterprise applications in a secure setting."

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