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Oracle Introduces Oracle Loyalty Analytics

Originally published May 6, 2009

Oracle recently introduced Oracle Loyalty Analytics which enables organizations to recognize, reward, and retain valuable and loyal customers and achieve strategic differentiation in a highly competitive market place.

A new component of the Oracle Business Intelligence (BI) Applications, Oracle Loyalty Analytics provides marketers end–to–end analysis of critical loyalty programs from promotion and partner to membership, financial, and tier analysis allowing them to optimize loyalty programs, enhance partner and customer relationships, and increase program ROI.

Out–of–the–box, Oracle Loyalty Analytics is integrated with Oracle's Siebel Loyalty Management to provide those users with deeper insight into the performance of their loyalty campaigns.

A component of Oracle Fusion Middleware, Oracle BI Applications are comprehensive, prebuilt solutions that enable customers to achieve fast time to value by reducing deployment time and help lower total cost of ownership.

“The introduction of Loyalty Analytics demonstrates Oracle’s commitment to delivering intelligence that enable businesses to gain competitive advantage by being smart, agile and aligned – which businesses are actively seeking now, more than ever,” said Paul Rodwick, Vice President of Product Management, Oracle Business Intelligence. “Oracle Loyalty Analytics offers enterprises the most comprehensive intelligence into their customers and partners to increase profitability and drive maximum business success from their loyalty programs.”

To read full press release, click here.

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.