Aster Data Systems, a provider in high–performance database systems for data warehousing and analytics, recently announced that Specific Media, the advertising industry's largest independent online advertising network, has selected the Aster Data Systems nCluster database to support its vast collection of analytics data. Specific Media attracts 143 million unique visitors a month in the U.S., and enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and/or the contextual relevance of websites.

"Aster Data provided a flexible solution with a high level of distributed analytic processing power on commodity hardware, which was attractive to us since we did not want to commit to a data warehouse technology that could be outdated in a few months," said Brian Burdick, Senior Vice President of Technology for Specific Media. "During the evaluation process, we found that Aster Data was extremely responsive to our requests. The company's strong customer service was another reason we ultimately selected them as our partner."

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