Quantivo, a pioneer in customer behavior analytics, recently announced that its Affinity Analytics Software-as–a–Service (SaaS) uncovers online customer behavior patterns with just a few key strokes. Immediate answers to questions such as “Which promoted items produced the most profitable follow–on purchases?” or “Which customers are the most profitable over time?“ can dramatically improve the return on investment of future online marketing campaigns and promotions.

Current web analytic solutions focus on visits, page views and click-through metrics. But they fail to provide insights about the pattern–based behavior of online customers, how to improve conversion rates, and uncover key interactions that lead to valuable actions. Questions such the ones listed below are based on ‘affinities’ or data patterns and require a new type of analytics – Affinity Web Analytics.

“Getting answers to these types of questions is the difference between having the information to proactively increase sales and merely knowing how many people visited what pages of your site,” said Brian Kelly, CEO of Quantivo. “To date, these high–value behavioral questions have been way too time–consuming and costly for companies to answer. Today, Quantivo makes it fast, easy and affordable to answer these questions that drive business results, enabling companies to effectively increase their purchase conversion and click-thru rates. Quantivo has combined the innovations of Cloud Computing and Affinity Analytics to offer a high–performance and highly–scalable pattern-based analytics service at an affordable cost.”

To read the full release, click here.

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.

SOURCE: Quantivo Affinity Analytics Software-as–a–Service Uncovers Online Customer Behavior Patterns