Siperian Enables Customer Data Integration
Originally published November 1, 2005
Denver, CO (PRWEB via PR Web Direct) November 1, 2005 -- Darlene Mann, CEO for Siperian, in an exclusive interview with David Loshin and the Business Intelligence Network, recently discussed the importance of building a Customer Data Integration (CDI) hub that provides unified customer views across disparate data sources that in turn drives business actions across multiple channels and applications.
“Customer data integration is a critical problem for enterprises who continue to struggle to gain a unified, accurate view of their customers across disparate data sources and systems,” said Darlene Mann, CEO of Siperian. "Our highly scaleable, adaptive transaction hub, Siperian Hub, enables enterprises to achieve a complete and actionable 360 degree view of their customers that drive real-time business actions and more importantly leverage their most valuable asset: customer data.”
“Customer Data Integration is one of the key challenges to building effective CRM and business intelligence programs,” says David Loshin, President of Knowledge Integrity. “Siperian’s metadata and rule-based approach to CDI provides an extensible framework that can grow as an organization’s data stewardship and business intelligence strategy matures.”
To listen to the interview, please go to http://www.siperian.com/
“The B-EYE-Network Solution Spotlights are an intuitive dialogue with innovative solution providers that give us a cutting-edge introduction to the new products and services we know are of interest to you,” said Ron Powell, Publisher and Editorial Director for the B-EYE-Network. “The network publishes five newsletters serving 112,642 readers across a wide variety of industries, making us the largest newsletter-based information source for business intelligence, business performance management, data warehousing and data quality.”
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