

Open Source software has become a force in the commercial software industry -- even in mission-critical applications such as data warehousing and business intelligence. At the 2008 Open Source BI Summit hosted by Sun Microsystems, Inc., and BeyeNETWORK, you will learn about the growing opportunity of Open Source software, and how you can leverage it in for your business.
Hear from Mark Madsen, the preeminent expert in Open Source Business Intelligence, and Sun executives at this complimentary, invitation-only one-day event.
Topics will include:
- Why Open Source is one of the emerging paradigms of IT today
- The culture and community of Open Source and who buys it
- The impact of Open Source on Business Intelligence and Data Warehouse infrastructure and applications
- Sun's leading edge Open Source products and technologies
This is your opportunity to understand the challenges and benefits of implementing an open source strategy in your software stack -- and how Sun can help you take advantage of it for commercial success.
Don't miss the chance to participate in the afternoon roundtable discussion.
| 8:15 - 9:00 | Registration with continental breakfast |
| 9:00 - 9:15 | Welcome Remarks - Juan Carlos Soto, Sun Microsystems |
| 9:15 - 10:30 | Keynote - Going Open Presenter: Mark Madsen, President of Third Nature Why open source? Why now? What should a software vendor do in a commodifying market? Mark Madsen explains how an open source strategy can work in today's business intelligence market and what values are "better than free." He explains the range of options available to a vendor, the four situations where value can develop, the risks and the rewards. Madsen will also give examples of the rationale and benefits for partnering with or using open source. |
| 10:30 - 10:45 | Break |
| 10:45 - 11:45 | Sun's Open Source Roadmap and Strategy Presenter: Ian Murdock, Vice President, Sun Microsystems The Web-driven business era has ushered in new, dramatically different business models that have changed both the pace and approach companies and partners need to compete and succeed. To participate in this new Network Economy, it is critical to have the right tools and technologies such as Sun's open source software offerings. These products such as OpenSolaris, OpenStorage, MySQL along with other open source assets, are built on a foundation of technological expertise and stability that allow the creation of dynamic data centers to power the Web economy. |
| 11:45 - 12:30 | Lunch |
| 12:30 - 1:30 | Sun's Open Source Database Strategy and Roadmap Presenter: Zack Urlocker, Vice President of Database Products The acquisition of MySQL reaffirmed Sun's position as the largest commercial open source contributor of platforms for the web economy and accelerated Sun's position in enterprise IT to include the $15 billion database market . The acquisition extends both Sun's and its partner community's reach into a massive new customer base. Integrating MySQL with Sun's open source stack creates a highly complementary product line-up creating extended ISV partner opportunities to deliver customized solutions for innovative companies focused on leveraging the power of the network to drive their business. |
| 1:30 - 2:30 | Roundtable / Q&A - Mark Madsen and Sun Executives |
| 2:30 | Closing Remarks - Juan Carlos Soto, Sun Microsystems |
Mark Madsen
President of Third Nature, is a former CTO and CIO with experience working in both IT and vendors, including a stint at a company used as a Harvard Business School case study. Over the past decade Mark has received awards for his work in data warehousing, business intelligence and data integration from the American Productivity & Quality Center, the Smithsonian Institute and TDWI.
Juan Carlos Soto
Vice President, Global Market Development and Engineering
Sun Microsystems, Inc.
Juan Carlos Soto leads Sun's Market Development organization whose mission is to drive the adoption of Sun products and technologies by ISV and IHV partners, developers, and startups in current and emerging markets.
Ian Murdock
Vice President, Developer and Community Marketing
Sun Microsystems, Inc.
Ian Murdock is responsible for maximizing the reach of Sun technology into the worldwide developer community.
Zack Urlocker
Vice President of Products for Sun's database products. Zack is responsible for all marketing, product management and engineering activities. Zack is a veteran technology executive, with 20 years of enterprise software experience. Prior to joining MySQL AB, Zack held executive positions at Active Software, webMethods and Borland International.
Cyrus Golkar
Global Leader of Business Intelligence and Data Warehousing Sun Microsystems, Inc. Cyrus has successfully lead Sun's business intelligence and data warehousing business globally for the last 7 years. He has worked closely with business and technical executives of over 200 ISV's, hundreds of Sun blue chip customers and a global network of organizations to establish Sun as a leader in the business intelligence market.