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The Business and Data Integration Newsletter now has a new name: Business Intelligence Trends Newsletter

WELCOME SUBSCRIBERS! Tuesday, October 27, 2009 \| www.BeyeNETWORK.com



The BeyeNETWORK is pleased to announce that the Business and Data Integration Newsletter now has a new name — Business Intelligence Trends Newsletter. Claudia Imhoff has graciously agreed to co-author this newsletter with me, and we're very excited about the in-depth content that we will be providing to you. The Business Intelligence Trends Newsletter, as its name implies, will focus on trends that we see in the industry. Each trend that we select to address will be covered in 3 successive issues of the newsletter. In each series, the first article will describe the business problem, the second article will look at new and evolving techniques and tools to solve the problem, and the third article will provide practical suggestions for using these tools and techniques. We hope you will add your own thoughts and comments to our thoughts. We are looking forward to exploring the latest trends taking place in the rapidly changing business intelligence ecosystem and to sharing our insights with all of you. Please continue to use the BeyeNETWORK as your premier source for global coverage of the business intelligence ecosystem. Warm regards,


IN THIS ISSUE Come and Get it! Making Business Intelligence More Consumable by Claudia Imhoff, Colin White Business intelligence (BI) users are faced with problems on a scale hardly imagined just a few years ago. Responding to these problems requires an understanding of who the information workers are, what technologies work best for them and how to change their BI environments. In this first part of a three-part series, Claudia Imhoff and Colin White describe the history of information workers and discuss their characteristics. Read Listen			ADVERTISEMENT SaaS BI - The New Framework for End-User and IT Success October 29 at 2 p.m. ET Learn how to succeed with software-as-a-service (SaaS) business intelligence from industry expert Claudia Imhoff and a satisfied SaaS BI customer.



	SaaS BI - The New Framework for End-User and IT Success October 29 at 2 p.m. ET Learn how to succeed with software-as-a-service (SaaS) business intelligence from industry expert Claudia Imhoff and a satisfied SaaS BI customer.


	Where in the World are Your Analytics? November 5 at 2:00 PM ET \| 11:00 AM PT How can combining analytics and geography give your data relevance? Attend this event to find out more on mapping and geoanalytics.


	An Evolutionary Approach to Master Data Management On-Demand Event Claudia Imhoff and Colin White conducted extensive research on master data management (MDM) for the BeyeNETWORK. This on-demand web seminar summarizes the findings of that research, explains the business benefits of MDM and presents a status report on current MDM technologies and products. You will also hear case study highlights and best practices for successful implementations.


	BeyeNETWORK Research Report on Software as a Service Software as a service (SaaS) is evolving to deliver significant functionality in a cost-effective manner and now supports many types of business models. Check out research by Claudia Imhoff and Colin White entitled, "Pay as You Go: SaaS for BI and Data Management." Tell Us How You Use Systems Integrators for MDM Implementations There is surprisingly little concrete information available regarding the use of systems integrators (SI) in implementing master data management (MDM) programs in businesses. This survey will provide insight into the current position as well as the degree of satisfaction and success that SIs deliver.

Why On-Demand BI? 9 Substantial Benefits of BI in the Cloud
Learn how business intelligence (BI) in the cloud can simplify and broaden your business intelligence effectiveness. This paper examines how software as a service (SaaS) works for BI – including a case study – and why this latest generation of software deployment brings substantial benefits to businesses.

Business Intelligence: Reporting & Analytics (BIRA) AXIS
Technology research firm Aberdeen Group has named TIBCO Spotfire the "Champion" in its Business Intelligence: Reporting & Analytics (BIRA) AXIS report. TIBCO Spotfire ranked ahead of all other products based on survey responses from hundreds of enterprise end users with a total score representing market readiness and ability to deliver value to customers.

Maximizing Operational Efficiency with Oracle Business Intelligence Application
This technology brief highlights how business intelligence (BI) applications can enable companies to respond effectively within a volatile market while maintaining operational efficiency, and can mean the difference between market leadership and struggle for survival.

IN THIS ISSUE