The Information Quality Newsletter
Larry English
ISSUE: February 13, 2008

Issue Contents

Information Quality and Management Transformation
by Larry English
In this article, Larry English shares some information quality (IQ) tips for IQ in the Internet and e-business environments.

Deploying the Integrated Customer Database: A Case Study
by Andres Perez
It is proven that having an integrated database for customers can boost marketing efforts, reduce operational costs and more. So why is it that many organizations have exactly the opposite?

       
BeyeNETWORK

Welcome to the Information Quality Newsletter for 2008!

Following are brief abstracts of the articles in this issue of the Newsletter. Read for yourself and let me hear from you.

Information Quality in the Internet and e-Business
This article is an excerpt from my forthcoming book, Information Quality Applied: Best Practices for Improving Business Information, Processes and Systems, which will be released mid-2008. This article addresses one of three critical Information problems in Internet and e-business information: information quality issues in web-based documents and web content.

Deploying the Integrated Customer Database: A Case Study, by Andres Perez
My esteemed colleague and associate describes how organizations can break the habit of a piece-meal approach to developing departmental and functionally biased customer databases to achieve a truly enterprise-strength customer database. This is a must read for those developing customer databases or data warehouses and is a model that can be followed for other enterprise resource (subject area) databases that deliver true value to the enterprise.

Read and Discuss IQ issues in my IQ Blog
Informatica is hosting my IQ Blog and other data quality blogs that began in January. Please read and comment on the issues of today. I am looking for readers to identify issues and debate ways to overcome those issues as we collectively improve the second most important resource to our enterprises, next to our people resources. Visit http://blogs.informatica.com/dataquality/.

Last Call for Best Practices
This is the last call for best practices to be included in my forthcoming book, Information Quality Applied: Best Practices for Improving Business Information, Processes and Systems. If your organization has one or more best practices in applying information quality principles to establish a culture for information quality (IQ) management or as applied to any of the following value chains, please send me an e-mail with them. In my book, I am describing how IQ applies to measuring IQ and improving information processes in the following:

  • IQ in customer care
  • IQ in product development
  • IQ in the supply chain management
  • IQ in human resource development
  • IQ in finance
  • IQ in strategic and tactical management and decision support
  • IQ in document and knowledge management
  • IQ in Internet and e-business environments
  • IQ in purchased and third-party information
  • IQ in application software and information resource development
  • Establishing an IQ culture

If you have a best practice, please e-mail it to me, with the following:

  1. Business and information IQ value chain
  2. Information quality issues experienced
  3. Detailed description of the improvement or best practice implemented
  4. Description of the benefits achieved and how the benefits were quantified
  5. Lessons learned and critical success factors required

Please send your e-mail to me at IQBestPractice@infoimpact.com.

To a High IQ!
Larry P. English

Visit my new blog on Information Quality, hosted by Informatica to comment on IQ issues facing our organizations today.

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