Dear Information Professional,

As we begin the second half of this decade, I wish you an exciting and meaningful New Year. The challenges are great, but the rewards of implementing effective Information Management practices to eliminate the costs are process failure and "information scrap and rework" caused by defective information are great.

Introducing Graham Rhind, new Business Partner

Before beginning this article I wish to announce that Graham Rhind of GRC Database Information in The Netherlands and I have become business partners. Graham is the world's foremost expert on global name and address information. Working with Graham, Information Impact International can provide you effective information quality management methods and expert techniques for global information management to solve some of your most difficult information quality issues.

Graham has contributed an article in this edition of The Information Quality Newsletter, addressing techniques for designing quality into web data collection systems that can help you prevent errors and the painful costs of failure and "information scrap and rework." Please read it and visit his web site.

Information Quality in Communication

This year started with a tragic accident, compounded by "misinformation," that reinforces the fact that Information Quality is much more that just what is in our databases-it affects our everyday lives through all forms of communication, from written to oral.

My feature article addresses this problem with IQ principles for preventing communication problems.

Join the Information Quality Revolution

The International Association for Information and Data Quality (IAIDQ) is embarking on its second year with a Strategic Planning retreat that will set its strategies for the next five years. Exciting things are happening as the association develops products that will usher in the "realized" Information Age. Don't miss out. Join the IQ Revolution-visit www.iaidq.org.

To a High IQ!


Larry P. English

In this issue

Information Quality in Communication
by Larry English
As shown by last week’s tragic coal mining misinformation, ambiguous language must be avoided when reporting or communicating critical information.

Reducing the Need for Scrap and Rework with Web Data Collection
by Graham Rhind
When collecting data on the web, companies must allow diverse visitors to record their information in a way that is familiar and comfortable to them.

Featured White Paper

The Challenges of CDI

The need to clean and maintain customer data is more than a best-practice – it’s becoming a business imperative. This white paper by Jill Dyché, provides an expert-level assessment of the current CDI market – and a look at how to successfully create a single view of the customer.

Register for the free white paper today.

Web Seminars

Application Usage Management: Mission Critical
January 19th, 2005 at 2:00 pm EDT
The data warehouse is now a production system critical to the entire enterprise - simply monitoring your application usage isn’t enough. Join Bill Inmon to discuss why it is crucial to give your business and IT a centralized view of who is accessing what information - when, where and how.
Register for this free event!

A Webcast Series with DataFlux:
Part I: How to Win Support and Influence Decision-makers: Taking CDI to the Executive Suite
January 31, 2006 at 1:00 p.m. ET
As customer data integration (CDI) matures in 2006, organizations will look to these solutions to build a single, unified view of the enterprise – a critical shortcoming of CRM, ERP and other business applications. The first step is to provide a compelling business reason for starting a CDI project that will persuade executive-level management to approve and support CDI initiatives.
Register for this free event!

Part II: Recycling Business Logic: Take CDI across the Enterprise with Web Services
February 21, 2006 at 1:00 p.m. ET
The evolution of Web services is transforming the way that companies do business. For customer data integration (CDI) implementations, a service oriented architecture (SOA) provides the freedom to build business rules for standardizing, verifying and merging data – and then apply those rules across the enterprise. Sponsored by DataFlux, this webcast features Aaron Zornes of The CDI Institute.
Register for this free event!

Visual Analysis from Tableau Software and Microsoft SQL Server 2005 - Hosted by Bill Baker, GM, BI and Applications, Microsoft Corporation
Available On Demand
Business users want new BI tools to see and understand their data. They want usability, low cost and results – fast. Join us to see how we empower business users with SQL Server 2005 and Tableau.
View this web seminar today!


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