What happens if you plan an extravagant party and no one attends? Obviously you are disappointed and you've undoubtedly wasted a lot of money. What happens if you complete a business intelligence implementation and no one uses it? The same thing, only this time the amount of money involved is substantial and your disappointment at the lack of usage may cost you your job. What can be done to ensure that your business intelligence implementation "party" is a great success? Both articles in this week's newsletter provide great suggestions.

In Telecom Business Intelligence Marketing, John Myers discusses the importance of building the image and reputation of a telecom service provider's business intelligence organization and offers tips that are applicable to any business intelligence organization.

Similarly, in Promoting Healthcare Business Intelligence Applications, Scott Wanless provides success stories and proven methods to promote acceptance and usage of business intelligence. While the examples Scott provides are from healthcare organizations, any business intelligence implementation would benefit from following these best practices.

Please continue to use the Business Intelligence Network as your premier source for information regarding business intelligence, performance management, information quality and data warehousing.

Telecom Business Intelligence Marketing
by John Myers
A consistent approach is required to secure end-user support for business intelligence efforts.

Promoting Healthcare Business Intelligence Applications
by Scott Wanless
To generate value, business intelligence applications must be embraced – and consistently used – by the user community.