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Predictive Analytics Delivers Value Across Business Applications


Originally published January 6, 2009


This article summarizes the wide range of business applications of predictive analytics, each of which predicts a different type of customer behavior in order to automate operational decisions. A named case study is linked for each of eight pervasive commercial applications of predictive analytics.

Eric Siegel, Ph.D.
Eric Siegel, Ph.D.



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Posted January 22, 2009 by mary crissey

Eric - how true - it does almost seem like MAGIC to those who are unfamiliar with the way we can make SENSE out of piles of data in order to RECOMMEND wise choices --- for figuring out which customers to retain and which ones to target for which promotion.  How terrific that over 235 viewers stayed on the line for 60 minutes listening to your webcast yesterday!  for those of you who missed the Better Management Live webcast - the archived version is available at  


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