BeyeNETWORK: Sam Gragg, Vice President of Customer Management Solutions for Teradata

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Sam Gragg, Vice President of Customer Management Solutions for Teradata

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Originally published October 14, 2008

Overview

Sam Gragg discusses how drivers for consumers and customer relationship management are evolving. He also shares how marketers need to be able to model customer behavior and bring in the personal touch to enable smarter conversations to ensure customer loyalty.

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