Podcasts

Marketing Your Business Intelligence Program


 

Originally published July 22, 2008


Overview

Advancing the maturity of a business intelligence (BI) program requires getting business organizations to understand the potential power of BI. Nancy Williams provides guidelines for creating a successful BI marketing effort.

Nancy Williams
Nancy Williams

 

 


 

Comments

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Posted January 23, 2009 by Peter Thomas

We seem to be thinking about the same issues in the same ways (cf. my article on Marketing Change). It is interesting to learn that my views on this area are shared by others.

 

 

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