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Properly Managing Customer Consent for GDPR and the Sentient Enterprise


Originally published December 11, 2017


In this podcast, Russell Tewkesbury, vice president of global sales for Celebrus, shares that their system collects individual data with a minimum of technical input and that Celebrus is part of an emerging Gartner category called Customer Data Platforms, which are systems that gather data about individual customers in a compliant way and make it available to the systems that need it for analytics. He provided details on their recently released GDPR-compliant solution that enables their customers to properly manage consent. Ron Powell, independent analyst and industry expert, conducted this interview.



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