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Claudia Imhoff Discusses the Evolution of Analytics


Originally published November 9, 2016


Claudia Imhoff, renowned expert, author and founder of the BBBT, talks with Ron Powell, independent expert and analyst, about the evolution of analytics and how companies using descriptive analytics are starting to add diagnostic, predictive and prescriptive analytics to their analytics efforts. She explains that although descriptive analytics is the most widely used type of analytics, it is the least valuable to the enterprise.



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