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Customer Strategy: Driving Big Profits from Big Data


Originally published November 16, 2014


Jeff Tanner, professor at the Hankamer School of Business and director of the Baylor’s Innovative Business Collaboratory, is interviewed by Ron Powell, independent analyst and consultant focused on big data, business intelligence and data warehousing. Jeff explains the Innovative Business Collaboratory that matches research opportunities for businesses with faculty and students, with the goal of solving real business problems. Jeff’s is the author of Analytics and Dynamic Customer Strategy: Big Profits from Big Data, a book based on his research. In this podcast, he describes what his research revealed regarding effective customer strategies.



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