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Advanced Analytics in the Consumer Goods Industry


Originally published November 7, 2014


Justin Honaman, managing partner for consumer goods for North American industry consulting at Teradata, is interviewed by Ron Powell, independent analyst and consultant focused big data, business intelligence and data warehousing. Ron and Justin discuss the why advanced analytics has become a priority for today’s consumer goods companies. Justin also talks about how consumer goods companies interact more directly with their consumers and why these companies now want to be data driven. He explains how the most successful CPG companies are the ones prioritizing data and information.



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