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Podcasts

Key Pillars of an Omni-Channel Retail Strategy


 

Originally published November 8, 2012


Overview

Tim Simmons, Vice President of Retail, Travel and Transportation for Teradata, talks with the BeyeNETWORK's Ron Powell about why it is important for retaillers to integrate the channel and touch point view of the consumer, and Tim also explains the "golden customer record."

 
 

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