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Podcasts

Partnerships Don't Work – Or Do They?


 

Originally published March 23, 2010


Overview

Developing a partnership strategy is a critical concern for any company. Key to its formulation is an understanding of why partnerships make sense and under what circumstances they should be pursued. Understanding the context for developing a partnership strategy clarifies the decisions that need to be made.

Bob Barker
Bob Barker

 
 

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