Data Modeling for the Business – the Power of High-Level Data Models

Achieving a “single version of the truth” is critical to any master data management (MDM), data warehousing or data integration initiative. But have you ever tried to get people to agree on a single definition of “customer”? Or to get sales, marketing and IT to agree on a target audience? Whether you are a businessperson or an IT professional, you can be the hero of these and countless other scenarios by building a high-level data model.

Join authors Donna Burbank and Chris Bradley as they discuss how a high-level data model can be used as a powerful communication tool for data-intensive initiatives. They’ll explain how to build a high-level data model, how the core concepts in a data model can have significant business impact on an organization, and will provide some easy-to-use templates and guidelines for a step-by-step approach to implementing a high-level data model in your organization, as well as a case study. Specific tips on building high-level data models with CA ERwin Data Modeler’s design layer architecture will be offered.

Attendees of the webcast will be entered into a prize drawing for their latest book, Data Modeling for the Business: A Handbook for Aligning the Business with IT using High-Level Data Models, coauthored by Steve Hoberman, Donna Burbank, and Chris Bradley.