Channel: HD Visualization – Driving BI & Analytics - Lee Feinberg 
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Lee Feinberg
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Visualization of data is emerging as a critical business function, equally important as strategy, technology, marketing, finance, etc. How deeply a company incorporates visualization into its decision-making will greatly determine their success. Yet, considering how to present information is usually done after the business intelligence requirements are developed and the analysis is completed. Since visualizations are the final product – and evolving into our most important communications medium – they should instead drive a significant level of BI and analytics activity. HD (high definition) means we will be talking about delivering clear messages, exploring state-of-the-art technology and, of course, creating beautiful images. My background in product management, marketing, and strategy are sure to bring you unexpected and interesting views on blending science, business, and art to elevate the impact and role of visualization in your company. - Biography Lee is the Founder of DecisionViz, a management consultancy that helps companies “escape the legacy of reporting data by transforming complex data into simple pictures for making decisions.” Ten years ago, working with companies generating large amounts of Internet data, Lee realized that visualization would be a disruptive capability. Clients such as IBM, Ford, and Nokia have used his Decision Visualization™ business strategy and DRAW-ON™ visualization process to make data actionable. Industry leaders frequently ask Lee to address domestic and international audiences, most recently including O'Reilly Media Strata, Tableau Software European and North American Customer Conferences, TDWI, Data Modeling Zone, CBS Interactive, and WARC. He is also the founder of the NJ and NY Tableau Software User Groups. Prior to founding DecisionViz, Lee joined Nokia in 2009 with the vision of “making data a part of every conversation.” His team launched data visualization services, providing 1000+ employees access to dashboards and analysis, under the credo "running business intelligence like a business." At Razorfish, Lee established an analytics management practice for the Ford Motor Company. At Digitas, Lee served on IBM’s corporate task force to define online metrics standards and introduced early interactive visualization technology. Lee received a B.S. and M.S. from Cornell University and holds a U.S. Patent for a PC-telephone interface. He is a member of the Cornell Entrepreneur Network and the Sandler Sales Institute. Website: DecisionVizEmail: Lee@DecisionViz.comTwitter: @DecisionVizLinkedIn: www.linkedin.com/in/leefeinberg
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