Articles

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Title Popularity * Date
Business Intelligence: Identifying Profitable Niches Summary
 Read how BI provides visibility into your most profitable and unprofitable niches.

Topics: Business Intelligence, Best Practices, Analytics, Sales & Marketing Analytics
by Janet Kuster, MBA, PMP, Christina Rouse, Ph.D. | 0 comments		 02-09-2010
Improve Top Line Revenue with the Right Customer Risk Analysis: Rethinking Customer Profiling after the Recession Summary
 Christina Rouse and Janet Kuster explain that it is possible for companies to profit despite the recent recession. They provide guidelines to follow as you evaluate your options.

Topics: Analytics, Business Intelligence, CRM, Data Warehousing
by Christina Rouse, Ph.D., Janet Kuster, MBA, PMP | 0 comments		 01-18-2010
Logical Arguments and Business Intelligence Summary
 Richard Herschel uses the Toulmin Model of Argumentation (or Toulmin Logic) to frame business intelligence arguments to insure that they are being made in a logical manner.

Topics: Business Intelligence
by Richard Herschel | 0 comments		 12-14-2009
Why Stars Work Summary
 Christina Rouse explains why star schema data models work well for the data warehouse. She also provides an example of a query against one star and an example of a cross-star join.

Topics: Data Warehousing, Data Modeling and Design
by Christina Rouse, Ph.D. | 2 comments		 06-15-2009
Championing Business Intelligence Summary
 Richard Herschel describes his latest project in his continuing campaign to better inform others about what business intelligence should be and the role it should perform in organizations.

Topics: Business Intelligence
by Richard Herschel | 0 comments		 04-07-2009
A Sample Graduate Business Intelligence Program Summary
 Richard Herschel describes a graduate curriculum in business intelligence.

Topics: Business Intelligence
by Richard Herschel | 1 comment		 03-03-2009
A Business Intelligence Primer for Higher Education Summary
 Christina Rouse and Janet Kuster describe four highlights of a higher education business intelligence (BI) initiative: getting to “institutional intelligence,” application challenges for a typical business intelligence solution, scoping business intelligence deliverables, timeframes and cost, and sample dashboards for revenue and expense management.

Topics: Analytics, Business Intelligence
by Janet Kuster, MBA, PMP, Christina Rouse, Ph.D. | 3 comments		 02-17-2009

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