Quantivo, a provider in on-demand behavioral analytics, recently announced Quantivo for Online Media, a complete behavioral analytics solution that includes 22 of the most critical online media audience behavior insights as out-of-the box reports. For the first time, online media marketers, editors, content managers and business analysts have immediate access to high-impact behavioral insights that contain valuable answers for expanding audiences, keeping visitors engaged and maximizing profits across detailed audience segments.

"Online media companies face the constant challenge of attracting new visitors to their site and keeping their audience engaged," said Brian Kelly, CEO of Quantivo. "Combine this challenge with the demand to keep up with fast-changing audience trends and the constant spikes and ebbs of news and popular content. Marketing, editorial and content departments are becoming overwhelmed. We took key insights gained from working with leading online media companies and pre-built behavioral reports that will give every media company immediate knowledge of why their customers do what they do, and a foundation to build their own unique behavioral reports, segmentations and insights."

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.