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Expanding Your Organization’s Analytic Bandwidth
A strategic approach to analytics starts with executive recognition that analytics, like data, should be treated as a strategic asset. Taking such an approach requires that you analytically align along the four key organizational dimensions of people, process, technology and culture.
by Anne Milley, Aiman Zeid | 0 comments
Taipei Fubon Bank Uses Activity-Based Management to Build Customer Profitability
Taipei Fubon Bank developed a customer profitability management system that reduces costs by providing timely profit and loss management reports, thus speeding the marketing strategy adjustment decisions.
Topics: Analytics, CRM
by Leo Sadovy | 0 comments
8 CRM Uses for Text Analytics
Dr. David Bean outlines eight ways companies employ text analytics technology to garner important customer insights that grow customer relationships.
Topics: Analytics, CRM, Text Analytics
by David Bean | 0 comments