Resources & Links

Channel: Customer Analytics & Insight - Leslie Ament RSS Feed for Customer Analytics & Insight - Leslie Ament

 

Displaying 1–15 (of 15)

Title
Survey: Social Analytics and Intelligence

 Summary
 Hypatia Research is conducting research on "Social Analytics & Intelligence: Converting Context to Actionable Insight." Click on the link to share your experiences, and if you provide your contact info, you will receive an executive summary of the resarch highlights.
Mobile Ad Momentum Builds
Business Intelligence: Connectivity Options & Evaluation Criteria for Software as a Service
Business Intelligence in the Healthcare Industry

 Summary
 This executive summary of recent research conducted by Hypatia Research, describes how business intelligence could help address the serious problems that undermine the financial health of both the provider and payer sides of the healthcare industry — and most large healthcare organizations already recognize this. Major companies, both on the provider.
Collaborative Planning, Forecasting & Replenishment CPFR

 Summary
 This Customer Intelligence Report from Hypatia Reserach provides a vendor selection guide for collaborative planning, forecasting and replenishment technologies.
Customer Data Management: How Leaders Attain Tangible ROI

 Summary
 Hypatia Research reveals that use of timely, complete and accurate information leads to improved customer service levels, reduced operational costs, increased revenues. and higher customer satisfaction and retention rates.
Decision Science & Customer Analysis: Competitive Advantage, or Necessary to Compete?

 Summary
 This executive summary from Hypatia Research provides an overview of the recently completed research on decision science and customer analysis.
American Marketing Association

 Summary
 The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide.
Boston Product Management Association

 Summary
 The Boston Product Management Association (BPMA) is the only professional association in the Greater Boston region dedicated to the career development of product management and product marketing professionals. BPMA is a not-for-profit, membership-based association that offers both local events as well as a comprehensive set of online resources.
Customer Insight Tools: Turning Insight Into Effective Marketing Strategies

 Summary
 Uncovering insights about your customers is essential for developing products and services that deliver value to the customer and generate profit for your organization. This program offered by the Kellogg School of Management at Northwestern University will inspire users of market research to ask the right questions and make the right decisions in order to gain sustainable competitive advantages.
Direct Marketing Association Analytics Council

 Summary
 The vision of the Analytics Council is to be the premier source of information for innovative thinking, cutting-edge methodologies and best practices of analytic applications regarding direct response and customer analytics for the Direct Marketing Association community.
Society of Competitive Intelligence Professionals

 Summary
 SCIP will be the global organization of choice for professionals engaged in competitive intelligence and related disciplines.  SCIP will be the premier advocate for the skilled use of intelligence to enhance business decision-making and organizational performance.

 

Yale School of Management Center for Customer Insights

 Summary
 The Yale Center for Customer Insights (YCCI), located at the Yale School of Management, provides superior insight and understanding of customers to enhance business and society. YCCI integrates initiatives of leading marketing executives with academic scholars from the Yale School of Management’s unique multidisciplinary and global perspective to deliver valuable customer understandings.
Data Mining: Failure to Launch: How to Get Predictive Modeling Off the Ground and into Orbit

 Summary
 Attend this live webinar to learn how to get started with data mining and overcome limitations that cause data mining projects to fall short of their potential.  This webinar is intended for stakeholders, functional managers and business practitioners in business, industry, government and academia, who have made substantial investments in data collection, storage, retrieval, visualization and basic analysis but may not have the technical or strategic experience necessary to chart an effective road map to uncover the valuable predictive insights hidden within their existing data. No prior knowledge is required. 

Check the webinar page for the next scheduled presentation.

The Data Warehousing Institute (TDWI)

 Summary
 TDWI provides in-depth, high-quality education and research in the business intelligence and data warehousing industry.

1