Oops! The input is malformed! Customer Analytics & Insight Articles - Leslie Ament - BeyeNETWORK
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Articles

Displaying 1–14 (of 14)

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Title Popularity * Date
Want Social ROI? Time to Design a Virtual Social Loyalty Program Summary
With more and more people participating in social networks, they can be effective marketing differentiators if carefully planned and executed.

Topics: Analytics, Social Media

by Leslie Ament | 0 comments
05-07-2014
How JetBlue Lost Me as a Loyal Customer Summary
With all of the data collected by airlines today, Leslie Ament wonders why they don't use it to keep their loyal customers happy.

Topics: Information Management

by Leslie Ament | 0 comments
06-03-2013
Leveraging Value via Social Analytics & Intelligence Summary
Leslie Ament provides a case study detailing how one global company, operating in 50 countries, successfully employed social analytics and received a significant return on investment.

Topics: Analytics, Business Intelligence, Social Media

by Leslie Ament | 0 comments
11-08-2012
Big Boom in Big Data Analytics: Are We There Yet? Summary
What are organizations really doing with big data analytics? Leslie Ament provides insights from an ongoing big data survey being conducted by Hypatia Research Group.

Topics: Analytics, Big data

by Leslie Ament | 0 comments
11-01-2012
Exploiting Value via Social Analytics & Intelligence Tools Summary
Leslie Ament provides an overview of Hypatia Research Group's recently completed research report that revealed that the majority of organizations are in the early adopter stage of social analytics.

Topics: Analytics, Business Intelligence, Social Media

by Leslie Ament | 0 comments
07-11-2012
Business ROI Evaluation: Consumer Entertainment Company Goes from 0 to 60 Summary
In this case study, Leslie Ament and Sue Hildreth describe the challenge and the migration effort that was undertaken to maintain brand presence in the U.S. and foreign markets.

Topics: Information Management

by Leslie Ament, Sue Hildreth | 0 comments
05-02-2012
Social Community Investment and ROI Often a Negotiation Summary
The authors discuss how Psion turned to social media as a potential solution to the issues surrounding successful collaboration between partners located around the world.

Topics: Business Intelligence, Social Media

by Leslie Ament, Sue Hildreth | 0 comments
10-20-2011
Pinpoint Cause and Effect via Multichannel Voice of Customer Techniques Summary
In this case study, Leslie Ament describes how Live Nation Entertainment benefited from adoption of voice of customer techniques.

Topics: Analytics, Sales & Marketing Analytics

by Leslie Ament | 0 comments
10-13-2011
Voice of the Customer Tools & Techniques Continue to Evolve Summary
This article explains why the investment in voice of the customer is increasing as companies select, integrate, and utilize various enabling technologies to capture and leverage a holistic analysis of customer experience.

Topics: Analytics

by Leslie Ament | 0 comments
12-07-2010
Healthcare Electronic Records Technology and Government Funding: Improving Patient Care? Summary
To be sure, the adoption of electronic health records systems isn't a cure-all for the healthcare industry's ills. The up-front costs of adoption are significant and there is risk of failure. However, Sue Hildreth points out that adoption of this technology does have the potential to significantly reduce paperwork and administrative overhead, as well as the cost of housing massive paper archives, and it can improve the speed and accuracy of medical care.

Topics: Business Intelligence, Outsourcing & Consulting, Customer Data Integration, Enterprise Information Management (EIM)

by Sue Hildreth | 0 comments
09-09-2009
Cracking the Code: Capture, Analysis and Utilization of Customer Information Summary
Leslie Ament reminds us that use of marketing science and information analysis services has moved beyond a competitive advantage for companies that seek to grow aggressively. It has become necessary to stay in the game.

Topics: Analytics, CRM, Customer Data Integration

by Leslie Ament | 1 comment
06-23-2009
Two Converging Trends for Software as a Service Business Intelligence Summary
Howard Baldwin and Leslie Ament investigate software-as-a-service business intelligence, including areas of most frequent usage, reasons for its popularity and its general flexibility.

Topics: SaaS (Software as a Service), Business Intelligence

by Leslie Ament, Howard Baldwin | 3 comments
04-09-2009
Hard Times in Healthcare: Business Intelligence Provides Support Summary
Leslie Ament and Sue Hildreth summarize the recent research that focused on how the use of business intelligence can improve performance for healthcare organizations.

Topics: Business Intelligence

by Leslie Ament, Sue Hildreth | 1 comment
03-03-2009
Competitive Advantage or Necessary to Compete? Summary
Leslie Ament recaps the research that led to the assessment that decision science and customer analysis will move from “competitive advantage” status to “necessary to compete” for the next decade.

Topics: Analytics, CRM

by Leslie Ament | 0 comments
01-13-2009

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