I'm honored to be one of the BeyeNETWORK's channel experts as the resident guru on Customer Analytics & Insight. Our channel will focus on how organizations "capture, manage, analyze and apply actionable customer analytics and insight to improve performance and to accelerate growth."
Numerous blue-chip companies inclusive of Walmart, American Express, Coca-Cola, Staples, Best Buy, Harrah's Entertainment, Procter & Gamble, Toyota, Hilton International, AOL, IBM and Oracle are among those that believe leveraging business and consumer data is necessary to compete in today's economy. What used to provide a "secret sauce" or competitive advantage to companies savvy enough to exploit the value of customer data within their own proprietary databases has now become necessary to remain competitive in this economically uncertain and commodity-driven global marketplace.
Stay tuned to our channel and learn how you can leverage customer analytics to create actionable customer insight to boost your organization's profitability and performance.
We will share our research, insights and assess multiple technology, application, service and implementation choices and options available to facilitate integration and creation of a successful customer ecosystem. Contact us at info@HypatiaResearch.com with comments, questions or suggestions.
Leslie Ament, VP of Research & Client Advisory at Hypatia Research Group is a customer intelligence management thought-leader and industry analyst who focuses on how organizations capture, manage, analyze and apply actionable customer insight to improve customer management techniques, reduce operating expenses and accelerate corporate growth. Her research coverage includes: business intelligence, media intelligence/search/text analytics, CRM, web analytics, marketing automation and customer data management/data quality.
Previously, Ament served on management teams and led global marketing and market research groups at Demantra, Inc. (acquired by Oracle), Arthur D. Little Management Consulting, Harte-Hanks, Banta Corporation, International Thomson Publishing (Chapman & Hall, UK) and Carnegie Hall, Inc. She is a member of the American Marketing Association, Society for Competitive Intelligence Professionals, Customer Relationship Management Association, DataShaping Certified Analytic Professional, Arthur D. Little Alumni Association, Software Industry Information Association and a Board Member of the Product Management Association.
Ament also performed business requirements gathering, business process mapping and implementation of numerous CRM deployments and data migration projects prior to becoming an industry analyst.
Editor's Note: More articles and resources are available in Leslie Ament's BeyeNETWORK Expert Channel on Customer Analytics & Insight. Be sure to visit today!
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