I'm honored to be one of the BeyeNETWORK's channel experts as the resident guru on Customer Analytics & Insight. Our channel will focus on how organizations "capture, manage, analyze and apply actionable customer analytics and insight to improve performance and to accelerate growth."
Numerous blue-chip companies inclusive of Walmart, American Express, Coca-Cola, Staples, Best Buy, Harrah's Entertainment, Procter & Gamble, Toyota, Hilton International, AOL, IBM and Oracle are among those that believe leveraging business and consumer data is necessary to compete in today's economy. What used to provide a "secret sauce" or competitive advantage to companies savvy enough to exploit the value of customer data within their own proprietary databases has now become necessary to remain competitive in this economically uncertain and commodity-driven global marketplace.
Stay tuned to our channel and learn how you can leverage customer analytics to create actionable customer insight to boost your organization's profitability and performance.
We will share our research, insights and assess multiple technology, application, service and implementation choices and options available to facilitate integration and creation of a successful customer ecosystem. Contact us at info@HypatiaResearch.com with comments, questions or suggestions.
Leslie Ament, Senior Vice President and Principal Analyst at Hypatia Research Group is a customer intelligence management thought-leader and industry analyst who focuses on the business value of technology in regards to how organizations capture, manage, analyze and apply actionable customer insight to improve customer management techniques, reduce operating expenses and to accelerate corporate growth. Her research and advisory services include: Customer Analytics & Interaction, Advanced Analytics, Business Intelligence and Big Data Analytics, Social Media Intelligence/Text Analytics, CRM, Digital Marketing Automation, Customer Data Management/Data Quality and Governance, Risk & Compliance.
Editor's Note: More articles and resources are available in Leslie Ament's BeyeNETWORK Expert Channel on Customer Analytics & Insight. Be sure to visit today!
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