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Taipei Fubon Bank Uses Activity-Based Management to Build Customer Profitability
Taipei Fubon Bank developed a customer profitability management system that reduces costs by providing timely profit and loss management reports, thus speeding the marketing strategy adjustment decisions.
Topics: Analytics, CRM
by Leo Sadovy | 0 comments
8 CRM Uses for Text Analytics
Dr. David Bean outlines eight ways companies employ text analytics technology to garner important customer insights that grow customer relationships.
Topics: Analytics, CRM, Text Analytics
by David Bean | 0 comments