Articles

Displaying 1–12 (of 12)

Popularity is determined by a calculation of page views and community comments.

Title Popularity * Date
Sales and Marketing Analytics: Lead Scoring Summary
Because not all scores are created equally, Larry Goldman reviews the various approaches to lead scoring by comparing algorithmic scoring and predictive modeling.

Topics: Analytics, Predictive Analytics, Sales & Marketing Analytics

by Larry Goldman | 0 comments
03-16-2010
Sales and Marketing: Web 2.0 New York Summary
Revenue models are circling and will land shortly.

Topics: Business Intelligence, Web Analytics, Web Services, Analytics

by Larry Goldman | 0 comments
02-01-2010
Sales and Marketing: Feeling Frugal Summary
Larry Goldman looks at web analytics and social media, describing free analytical tools for measuring online activity.

Topics: Business Intelligence, Campaign Management, Sales & Marketing Analytics

by Larry Goldman | 0 comments
01-07-2010
Sales and Marketing Trends in Social Media, Engagement, Enterprise Marketing Management and Business Intelligence Summary
Larry Goldman shares his take-aways from the Gartner 2009 CRM Summit and the Alterian Engaging Times Summit.

Topics: Analytics, Business Intelligence, CRM
login required
by Larry Goldman | 0 comments
11-03-2009
Sales and Marketing: New Face of Web Analytics Summary
Companies are now able to effectively leverage the vast amounts of information pouring out of their web applications, and Larry Goldman discusses the benefits of web analytics as well as the capabilities of the various vendors in this space.

Topics: Analytics, Web Analytics, Sales & Marketing Analytics

by Larry Goldman | 3 comments
09-14-2009
Sales and Marketing: Trends in Media Summary
Larry Goldman writes about a recent conference where it was evident that innovative uses of customer information are starting to impress advertisers, and the ability to leverage Web 2.0 and benchmark your content against your competitors is a reality.

Topics: Analytics, Web Analytics, Sales & Marketing Analytics

by Larry Goldman | 0 comments
07-06-2009
Sales and Marketing: Is Campaign Management Lead Management? Summary
Larry Goldman explains the differences between enterprise marketing management and lead management applications.

Topics: Analytics, Web Analytics, Sales & Marketing Analytics

by Larry Goldman | 2 comments
06-02-2009
Sales and Marketing: Why Do We Care About Lead Management? Summary
Larry Goldman explains that as organizations develop their strategies to react to the economy, one thing is clear: every opportunity counts.

Topics: Analytics, Web Analytics, Sales & Marketing Analytics

by Larry Goldman | 1 comment
04-14-2009
Sales and Marketing: Analytics in the Cloud Summary
Larry Goldman discusses the various vendors providing SaaS models for business intelligence.

Topics: SaaS (Software as a Service), Business Intelligence, Analytics, Sales & Marketing Analytics

by Larry Goldman | 0 comments
03-24-2009
Sales and Marketing: Hosted Analytics Summary
Larry Goldman clarifies the confusion between hosted analytics, outsourced analytics and managed analytics and provides helpful advice for determining which is best for your organization.

Topics: Analytics, Sales & Marketing Analytics, Data Warehousing, Business Intelligence

by Larry Goldman | 1 comment
02-17-2009
Web 2.0 and Social Media: Two Worlds, Two Dress Codes, No Answers Summary
It is really unknown how social media and Web 2.0 can help your business, but it is a phenomenon that cannot be ignored.

Topics: Analytics, Sales & Marketing Analytics

by Larry Goldman | 1 comment
11-18-2008
Customer Intelligence: Small But Mighty Summary
Larry Goldman launches his BeyeNETWORK expert channel by discussing the marketing technology that is available to small and medium-sized businesses and how this marketplace and its technology differ from their larger counterparts.

Topics: Analytics, Sales & Marketing Analytics

by Larry Goldman | 0 comments
10-21-2008

PREV 1 NEXT