Welcome to the Sales and Marketing Analytics Channel for the BeyeNETWORK. This channel is dedicated to the business and technology issues facing sales and marketing functions and the IT staff that supports them. It will cover all the different approaches to leveraging new channels such as social media, mobile or search - and discuss how they integrate into a complete multi-channel picture including direct mail, email, the sales force and the call center. Most importantly, we'll discuss how sales and marketing can leverage information assets to increase ROI, effectiveness and efficiency.

I'll write about vendors and practical implementation issues and, from time to time, I'll just try to be funny. As I launch this new channel, I'd like your help building out the editorial calendar. Please let me know what topics you are interested in regarding sales and marketing analytics, customer analytics, campaign management, marketing automation, database marketing, social media, sales force automation or lead management. Send your suggestions or any comments to me at larry@amberleaf.net.