Skytide, the provider of analytics and reporting for online content, recently announced the availability of a turn–key application for online broadcasting and webcasting services.  Skytide Insight for Online Broadcasting provides comprehensive analytics and reporting based on the diverse data sources involved in online broadcasting, including data log files from Content Delivery Networks, downloadable media server files, and geographic data, with the flexibility to easily incorporate other corporate data sources, such as customer registration data, call center files, or even sales and financial figures.  Skytide’s unique architecture allows it to link directly to data streams allowing for fast, continuous analytics and reporting.

The new Skytide application offers online broadcasters and webcasters a simple, effective way to identify the details of video consumption across key segments, such as geography, time periods, and viewer demographics. 

“The dramatic growth of the online broadcasting market creates added pressure on content owners to maximize the investments made into producing and delivering rich media content. Skytide was architected to handle diverse, changing sources of data in a timely, accurate manner.  We have found this approach to be a perfect fit to help online broadcasters understand the way their content is used, by whom, and when,” stated Keith Feingold, Skytide CEO.

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.

SOURCE: Skytide Announces Availability of a Turn–Key Application