Articles

Displaying 1–15 (of 122)

Popularity is determined by a calculation of page views and community comments.

Title Popularity * Date
Analyzing Search Summary
Ever wonder what online businesses can learn from your search activity? David Loshin looks at how this information can be analyzed over time to extrapolate your demographic details as well as your areas of interest.

Topics: Analytics, Search

by David Loshin | 0 comments
02-27-2014
Predictive Search Enhancements: The Presumed Benefits Summary
Do search engine predictions really help or do they distract us from our goal? Read David Loshin's take on this topic.

Topics: Analytics, Predictive Analytics

by David Loshin | 0 comments
01-29-2014
Do Demographics Matter for Customer Segmentation? Summary
David Loshin tells us that not all demographic variables are created equal. Learn what that means for customer data analytics efforts.

Topics: Analytics, CRM, Predictive Analytics

by David Loshin | 0 comments
12-19-2013
Analytics, Hype and the Limits of Reasonability Summary
David Loshin explains why a comprehensive analytics program requires a well-organized data management program and integration across the various lines of business.

Topics: Analytics

by David Loshin | 0 comments
11-21-2013
Government Big Data Drivers and Best Practices: A Spotlight Q&A with David Loshin Summary
David Loshin, President of Knowledge Integrity, talks with Ron Powell, independent consultant/analyst and BeyeNETWORK expert, about the big data challenges facing today's government agencies.

Topics: Analytics, Big data

by Ron Powell | 0 comments
11-20-2013
Analytics: Techniques for Defining Customer Classes Summary
David Loshin describes the two basic approaches to employing analytic techniques for customer classification, categorization and segmentation. He also provides examples of how this type of analytics can be used to better engage customers.

Topics: Analytics, CRM

by David Loshin | 0 comments
10-31-2013
Social Network Measures for Customer Centricity Summary
David Loshin discusses the social network measures that enable you to understand the dynamics of customer interaction. He explains why these social network measures should become part of your overall customer valuation model and interaction strategy.

Topics: Analytics, Social Media

by David Loshin | 0 comments
09-26-2013
The Crowdsourced Model for Analyzing Location Profiles Summary
David Loshin describes how the use of mobile devices is becoming a key component of data collection and analysis, and he expects we will see more growth in the use of the crowdsourced model for location profile analysis as mobile devices become more powerful.

Topics: Analytics
login required
by David Loshin | 0 comments
08-29-2013
Two Models for Analyzing Location Profiles Summary
David Loshin suggests that a new model for context analysis be more effective. He describes how the two approaches, the survey model and the crowdsourced model, differ.

Topics: Analytics

by David Loshin | 0 comments
07-25-2013
Making Customer Centricity Pervasive Summary
David Loshin explains why technology is only one part of becoming a customer-centric organization.

Topics: Analytics

by David Loshin | 0 comments
06-27-2013
Using the Customer Valuation Model for Customer Centricity Summary
David Loshin explains how the customer valuation model can help you make decisions that increase the lifetime value of your customers.

Topics: Analytics, CRM

by David Loshin | 0 comments
05-29-2013
Customer Categorization Tips for Identifying “Good” Customers Summary
David Loshin provides helpful suggestions for categorizing your customers in order to identify your organization's best customers.

Topics: Analytics, CRM

by David Loshin | 0 comments
04-25-2013
Understanding the Customer Life Cycle Summary
David Loshin explores the variations in customer life cycles and discusses how that impacts customer lifetime value.

Topics: Analytics, CRM

by David Loshin | 0 comments
03-28-2013
Evaluating the Value of a Customer Summary
David Loshin offers tips for developing a customer valuation model to aid in determining customer lifetime value.

Topics: Analytics, CRM

by David Loshin | 0 comments
02-28-2013
Customer Value Analytics Driving Customer Centricity Summary
David Loshin discusses the development of a customer-centricity model and the importance of customer value analytics in determining each customer’s value over the life of their relationship in order to maximize profitability and minimize costs and risks.

Topics: Analytics, CRM

by David Loshin | 0 comments
01-30-2013

PREV 1 2 3 4 5 6 7 8 9 NEXT