Articles

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Title Popularity * Date
Customer Categorization Tips for Identifying “Good” Customers Summary
David Loshin provides helpful suggestions for categorizing your customers in order to identify your organization's best customers.

Topics: Analytics, CRM

by David Loshin | 0 comments
04-25-2013
Understanding the Customer Life Cycle Summary
David Loshin explores the variations in customer life cycles and discusses how that impacts customer lifetime value.

Topics: Analytics, CRM

by David Loshin | 0 comments
03-28-2013
Evaluating the Value of a Customer Summary
David Loshin offers tips for developing a customer valuation model to aid in determining customer lifetime value.

Topics: Analytics, CRM

by David Loshin | 0 comments
02-28-2013
Customer Value Analytics Driving Customer Centricity Summary
David Loshin discusses the development of a customer-centricity model and the importance of customer value analytics in determining each customer’s value over the life of their relationship in order to maximize profitability and minimize costs and risks.

Topics: Analytics, CRM

by David Loshin | 0 comments
01-30-2013
Considering the Usability of Flawed Data in a Big Data Analysis Summary
When dealing with big data, known errors in even one-tenth of one percent of the data can involve an enormous number of records. David Loshin discusses that scenario and provides 3 ways to deal with flawed data in such situations.

Topics: Analytics, Big data

by David Loshin | 0 comments
12-20-2012
Information Delivery Snags Create Big Data Bottleneck Summary
Big data analytics applications require high-performance data availability. Unfortunately, there’s one key part of many IT infrastructures that isn’t prepared to meet that challenge. (This article was included in a recent issue of our BI Trends + Strategies e-zine.)

Topics: Analytics, Big data

by David Loshin | 0 comments
12-10-2012
Personal Impacts of Personalization Summary
David Loshin looks at the impact of inferred personalization and questions whether it prevents presentation of fair and accurate information.

Topics: Analytics, Search

by David Loshin | 0 comments
11-29-2012
What Are They Doing with Big Data Technology? Summary
David Loshin looks at what can be learned from current big data applications and what can be surmised from unreported big data applications.

Topics: Analytics, Business Intelligence, Predictive Analytics, Big data

by David Loshin | 0 comments
10-25-2012
What Savvy BI Managers Should Know: A Spotlight Q&A with BeyeNETWORK Expert David Loshin Summary
Ron Powell interviews David Loshin to learn the driving forces behind the writing of the second edition of Business Intelligence: The Savvy Manager's Guide.

Topics: Business Intelligence

by Ron Powell | 0 comments
10-24-2012
Predictive Analytics: Classification Using Decision Trees Summary
In this article, David Loshin explains an analysis technique for predictive analytics.

Topics: Analytics, Predictive Analytics

by David Loshin | 0 comments
09-27-2012
Straightforward Analytics: Predictive Analytics, Correlation, Predisposition, and Some Risks Summary
When developing predictive models, David Loshin warns that care should be taken to ensure biases and risks are not affecting the results. He identifies several areas to watch.

Topics: Analytics

by David Loshin | 0 comments
08-30-2012
Reliable BI Data Requires Collaborative Approach Summary
What constitutes data quality when analyzing millions of daily transactions? Does trustworthy data mean “perfect” data? You might be surprised at the answers. (This article was included in a recent issue of our BI Trends + Strategies e-zine.)

Topics: Business Intelligence, Data Quality, Analytics, Data Governance, Data Stewardship
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by David Loshin | 0 comments
08-16-2012
Straightforward Analytics: Finding the Missing Customers Summary
In this article, David Loshin describes how to use analytics to identify potential customers and ensure that marketing and sales processes are more efficient. David also provides suggestions to lessen resistance to this type of analytics.

Topics: Analytics, Business Intelligence, Query & Reporting

by David Loshin | 0 comments
07-26-2012
Straightforward Analytics Visualization: Charts, Graphs, Widgets Summary
David Loshin looks at the importance of information presentation methods and provides an overview of various ways to can present actionable knowledge.

Topics: Analytics, Business Intelligence, Visualization, Business Analytics

by David Loshin | 1 comment
06-28-2012
Analyze Customer Profiles and Behavior for Better Decision Making Summary
Dave Loshin explains how anaylzing customer behavior and profiles helps you optimize your business decisions.

Topics: Analytics, Business Intelligence

by David Loshin | 0 comments
05-24-2012

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