Patient Adherence Programs: Components of Effective Targeting Models

Channel: Pharmaceutical

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Patient Adherence Programs: Components of Effective Targeting Models

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Originally published February 26, 2008

Overview

The analytical software tools available in the market today have few limitations regarding the modeling capabilities necessary for building effective adherence models, but not all brand teams follow a best practices approach to modeling.

Matthew Scudder

SOURCE: Patient Adherence Programs: Components of Effective Targeting Models

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