Welcome to the Pharmaceutical Channel of the BeyeNETWORK, dedicated to coverage of the business issues facing today's pharmaceutical industry, and the usage of business intelligence and information technology in addressing those challenges. On a monthly basis, my articles will highlight best practices and case studies in pharmaceutical business intelligence (BI).

I hope you find this channel helpful and relevant and hope that you will contact me at mzubey@us.imshealth.com with comments, questions and, most importantly, suggestions for improvement.

In his role as a principal in Information Management Consulting at IMS, Michael offers pharmaceutical clients support in critical business processes involving outsourcing practices, sales reporting and analytics. His expertise lies in the business and technical challenges of IT, sales, marketing, market research and sales operations.       

Over the past 13 years, he has been a sales, marketing and finance leader for several technology and service organizations such as Verizon and DecisionOne. Prior to joining IMS, Zubey was the director of Solutions Management for Unisys Global Outsourcing and Infrastructure Services where he developed IT service offerings to meet the future needs of Unisys’s current and prospective clients. For his first four years at Unisys, he was the senior manager for the Unisys Business Intelligence program. In that capacity, Zubey created business intelligence solutions for customers such as Pfizer, Premera Blue Cross, and Fortis Health.

Zubey has coauthored a textbook, Customer Relationship Management: A People, Process, and Technology Approach with his associate, William P. Wagner Ph.D. He is also a speaker at industry venues including The Data Warehousing Institute. Editor's note: More pharmaceutical articles, resources, news and events are available in the BeyeNETWORK's Pharmaceutical Channel. Be sure to visit today!