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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For†more than†seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources†are available in Lyndsay's BeyeNETWORK†Expert†Channel. Be sure to visit today!

November 2014 Archives

Sometimes people get stuck in the weeds when evaluating technology projects by focusing on key features and product capabilities and not on solving business challenges. Although gathering both business and technical requirements are essential to any successful technology project, projects should start from a business perspective and based on a business pain being experienced. A common one might be lack of visibility into what is happening across the organization. Or not meeting yearly targets but missing some key information to find out why. In some cases, organizations launch initiatives based on business challenges being experienced, while in others, BI or analytics is an initiative on its own. Although there are potential positive outcomes, there are also greater risks of failure due to scope creep or the inability to design solutions that help business people gain insight into what they require for better decision making.

To implement a solution successfully, there needs to be a balance between both – the need to address business challenges on the one hand, and the development of a supportive infrastructure on the other hand. Sometimes, however, there are time crunches or unrealistic time constraints placed on the selection process. The outcome tends to be technical resources looking at which solutions are the best technical fit and then fitting that to how solutions should be developed for end users. This differs from a traditional evaluation whereby organizations take the time to engage their stakeholders and ensure that business needs and daily processes are taken into account. Although time consuming, this phase helps with the software selection process, development of solutions that meet the needs of business users, metrics identification, and potential scalability challenges. In most cases, taking the time for diligence leads to solutions that help organizations solve the business pains being faced.

For SMBs specifically, time and budgetary constraints may cause organizations to take shortcuts by evaluating product capabilities without taking the time to gather business requirements and understand the needs of the various stakeholders within the organization. The reality is that IT related projects should be connected directly to solving business challenges. As an extension of this, organizations need to start by focusing on the needs of business units and understanding how technology can address and help solve business challenges and not the other way around.

This post was brought to you by¬†IBM for Midsize Business¬†and opinions are my own. To read more on this topic, visit¬†¬†IBM’s Midsize Insider.¬†Dedicated to providing businesses with expertise, solutions and tools that are specific to small and midsized companies, the Midsize Business program provides businesses with the materials and knowledge they need to become engines of a smarter planet.

 

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Posted November 26, 2014 6:17 PM
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Just over a week ago I attended the Enterprise Data & BI Conference Europe in London. The conference focused on many different BI and data management related topics, many of which support mid-market goals to achieve greater visibility and better analytics. The takeaway most interesting to me was the fact that many SMBs are still struggling with their BI implementations. Many are either starting from scratch or trying to figure out how to expand their traditional BI implementations. Neither of which are easy as both require the ability to translate business requirements into technical needs and apply the right set of tools to meet the needs of business.

The reality is that many organizations don’t even know where to start. This includes a general inability to develop the proper cohesion between business units sponsoring projects and IT required to develop the BI infrastructure. Within the European market, this seems like one of the most common situations among SMBs. One in which the market does not seem to be taking advantage as much as it could be. With the technology available today and the pricing coming down to be able to meet the budget restrictions of smaller organizations, midsize organizations require the guidance to understand the technology and key differentiations in the market. More than once, I have been approached to help organizations with their shortlist requirements to be asked about vendor offerings that should not be considered during the same evaluation due to the fact they were developed to address completely different business challenges. The issue remains that many organizations are still uncertain what key differentiations exist among products.

Part of implementing the best fit choice requires this level of knowledge. Basically, organizations need to take a step back and look deeper than what they see via online marketing and develop an understanding of how specific offerings can meet their needs and help them address their business challenges. The ability to combine this level of understanding with what business users require is what can help organizations develop BI applications that are easy to interact with and flexible to take into account future scalability requirements.

This post was brought to you by¬†IBM for Midsize Business¬†and opinions are my own. To read more on this topic, visit¬†¬†IBM’s Midsize Insider.¬†Dedicated to providing businesses with expertise, solutions and tools that are specific to small and midsized companies, the Midsize Business program provides businesses with the materials and knowledge they need to become engines of a smarter planet.

 

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Posted November 17, 2014 4:24 PM
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