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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For†more than†seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources†are available in Lyndsay's BeyeNETWORK†Expert†Channel. Be sure to visit today!

The struggle between business units and IT seems to be a challenge that will never fully be solved within some organizations. In a recent study by IBM Global Analytics, 79% of respondents stated that cohesion does exist between business and IT within the organization, while 50% said that most decisions were left to IT or individual departments. These responses highlight a disconnect between a collaborative approach to working and actual decision making. Additionally, 29% (click here to access the InfoGraphic referenced) admit to a disconnect between business acumen and analytics know-how, meaning that gaps definitely exist with the current approach towards analytics. All of this makes sense because, until more recently, analytics and BI implementations were driven and managed primarily by IT resources. As business units start to take more responsibility for their data assets, departmental struggles are more likely to occur. Additionally, employees who were solely focused on the business side of things have to become more involved in data. Understanding analytics and being able to interact with data to get answers to business questions is becoming more essential Рnot only for organizations on a whole to become successful, but for individuals as well.

As information becomes more important and businesses collect more diverse data, the way decisions are made will also shift. Silos are no longer acceptable. IT acting on its own can only act from its perspective. The same exists for individual departments. Even decisions that seem to be limited to one department require broader analysis. For instance, increasing sales requires knowing more than previous sales. To be successful, the organization needs insights into customers, competitors, products, supply chain, weather patterns, etc. Much of this information may be made available to one department, but people with a variety of experiences are required to make decisions that will effect the broader sales channel. 

What all of this means for mid-sized businesses is that companies seem to be making headway towards the right direction:

  1. Cohesion between IT and business does exist within many SMBs.
  2. Half of identified businesses seem to have organization wide decision making strategy.
  3. 70% of organizations have resources that can link business and data related insights to leverage analytics successfully.

As data becomes more widely available to more employees within more departments, organizations will begin to share information with each other and increase collaborative efforts. After all, working in silos or relying on IT will only limit the benefits that can be realized by analytics. Big data is just an extension of the fact that organizations need information from a variety of sources in order to gain the visibility required to remain successful. The reality, however, is that data only represents half of what is required to maintain success. People and departments collaborating more broadly and sharing data across the organization are also required for data to remain valuable.

This post was brought to you by¬†IBM for Midsize Business¬†and opinions are my own. To read more on this topic, visit¬†¬†IBM’s Midsize Insider.¬†Dedicated to providing businesses with expertise, solutions and tools that are specific to small and midsized companies, the Midsize Business program provides businesses with the materials and knowledge they need to become engines of a smarter planet.

 

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Posted August 25, 2014 5:12 PM
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