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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For more than seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources are available in Lyndsay's BeyeNETWORK Expert Channel. Be sure to visit today!

Last week I took part in a Spreecast event, hosted by IBM – Cloud: Reshaping The World of Business where the increasing importance and adoption of cloud computing for SMBs was discussed. John Mason, from IBM, stated that cloud computing has become a game changer for SMBs as it takes away any barriers to entry, such as the need for an IT infrastructure or venture capital due to set up costs. Laurie McCabe, from the SMB-Group, expanded on this by discussing that in the last 3 years cloud has become more important to SMBs as it has allowed them to skip on premise implementations and supports their go to market strategy more easily. McCabe mentioned three aspects of cloud adoption that are beneficial to SMBs:

  1. Cost of solutions 
  2. Ease of use
  3. Masking of complexities while providing powerful solutions

All of these aspects also reflect the increasing importance of cloud adoption within the analytics market. Organizations continually struggle with the best way to get information into the hands of decision makers, empower customers, and increase relationships with partners and suppliers. Because many SMBs do not always have the resources to build solutions like this internally, many turn to the cloud. In most cases, SMBs are already familiar with cloud offerings because they have data hosted by outside providers and are comfortable with the concept of the cloud due to a lack of internal IT infrastructure.

As the cloud becomes a more central component to SMB adoption, analytics adoption will also become more prevalent in the cloud. This is already happening as many solution providers offer cloud BI. If they don’t already, it is in their roadmap. In addition to this, app stores are becoming more prevalent due to the fact that the way people are adopting solutions are transitioning to a more self-service methodology. The Spreecast announced IBM’s new app store and many other vendors offer analytics style app stores to make adoption easier. Instead of requiring approval through an acquisitions department, a credit card can be used. All of these market transitions will eventually make it easier for SMBs to apply broader analytics applications, without the roadblocks associated with traditional deployments.

Even for organizations choosing to keep solutions in-house, the increasing prevalence of self-service applications and ease of use and deployment associated with the cloud will translate into expectations that extend to the way solutions are deployed in-house. Consequently, solutions will have to shift to meet the needs of SMBs more readily through increasing ease of use, lower costs, and ease of deployment.

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don’t necessarily represent IBM’s positions, strategies or opinions.

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Posted June 30, 2014 2:56 PM
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