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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For more than seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources are available in Lyndsay's BeyeNETWORK Expert Channel. Be sure to visit today!

A few weeks ago I attended the Tableau User Conference to get updated on their roadmap, direction, and software improvements. As always, Tableau is committed to enhancing user experience and empowering users to interact with analytics independently by:

  • developing their own interactions
  • providing easy access to data
  • enhancing data integration capabilities 
  • increasing data visualization
  • being committed to a self-service experience
  • enabling story boarding

All of these capabilities provide enhanced access to analytics and data insights. Additionally, they provide access to BI in a way that has opened up the market. What this means is that although Tableau is not the only solution of its kind, the way it provides access to BI fills a need within the market place. For too long, solutions have been robust, but with mobile, cloud, and data discovery concepts changing the available options for BI access points, solutions are slowly becoming easier to take advantage of. The reality, however, is that many of the solutions shifting towards this ease of access, still require a robust architecture. And although this is positive for many organizations, especially when trying to develop an analytics platform that maintains data quality and consistency over time, there are still businesses that require easy access to data. Whether for ad-hoc analyses, quick looks at performance gaps, or a way to share information with external sources, different types of BI and data visualization tools are needed within the industry.

This is one of the reasons why Tableau Software has become so popular. Organizations need a level of flexibility they didn’t have in the past. Luckily the market has finally caught up to these requirements through flexible deployment options, data storage, and self-service and data discovery based access. As time goes on these solutions will become more robust to support big data more broadly, in essence, making sure that information can be leveraged irrespective of where it comes from. 

Posted October 3, 2013 2:48 PM
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