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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For†more than†seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources†are available in Lyndsay's BeyeNETWORK†Expert†Channel. Be sure to visit today!

In today’s world people want instant gratification and the only thing standing in between of getting it may be the moment between buying something online and receiving it. The use of BI is no different. Organizations want to be able to leverage their data assets and do so in a way that provides immediate answers. This includes better visibility, the ability to immediately identify performance discrepancies, and manage performance in a way that enables real-time analysis and action. Although based on the increasing role of immediacy in our lives, these are all valid desires. The only thing standing in the way is the current BI platform that exists. What this means is that information can only be as reliable and accessible as the platform allows.

Organizations require the flexibility to get to the information they need, when they need it. Irrespective of role, data access points, service level agreements…organizations should be able to leverage their BI to meet their business requirements. The reality though, is that not all BI offerings are created equally, and many are not as flexible as desired. This applies specifically to companies with expansive BI architectures that are based on years of development and maintenance. In some cases, these solutions are stuck in the past and make it hard for businesses to transition to solutions that provide the flexibility required to maintain competitive edge.

Newer offerings that tout self-service, data discovery type access are providing a step in the right direction. After all, the goal in these cases is to provide higher levels of interactivity and better ease of use. This is the first step to broader BI flexibility – enable the user to control their experience.

But what about the data…doesn’t BI flexibility require the ability to access the data required when needed? And doesn’t it need to be valid and reliable? Unfortunately, although self-service and data discovery oriented BI offerings are getting it right by providing more flexible BI interactions, the reality is that many of these solutions are still limited. True flexibility requires access to information at different points in time and with different outlooks, but all valid and reliable. Doing so means that business users will increasingly require direct access, which organizations will need to provide while still ensuring overall data integrity.¬†

The road to better flexibility involves twists and turns that are directly related to getting information instantaneously in a way that is easy to interact with. Deployment shouldn’t affect this experience, but neither should lack of immediate data access.¬†

This post was written as part of the¬†IBM for Midsize Business¬†program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet. I‚Äôve been compensated to contribute to this program, but the opinions expressed in this post are my own and don’t necessarily represent IBM’s positions, strategies or opinions.

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Posted August 28, 2013 9:25 PM
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