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Lyndsay Wise

Hi and welcome to my blog! I look forward to bringing you weekly posts about what is happening in the world of BI, CDI and marketing performance management.

About the author >

Lyndsay is the President and Founder of WiseAnalytics, an independent analyst firm specializing in business intelligence, master data management and unstructured data. For more than seven years, she has assisted clients in business systems analysis, software selection and implementation of enterprise applications. Lyndsay conducts regular research studies, consults, writes articles and speaks about improving the value of business intelligence within organizations. She can be reached at lwise@wiseanalytics.com.

Editor's Note: More articles and resources are available in Lyndsay's BeyeNETWORK Expert Channel. Be sure to visit today!

The following represents a look at the vendors I covered on my Website blog regarding some of the interesting interviews I had with vendors at TDWI and some of the added value they are bringing to the market place.
  1. ParAccel and their Right to Deploy licensing provides access to information stored on ParAccel without the restrictions associated with data storage, number of users, analytics, or nodes used. In addition to their per node pricing, ParAccel is providing a value add by increasing their flexibility, but mostly by removing limitations to data access. Obviously a bonus for any customer, but in the mid-market specifically where organizations can set one price and then not worry about scalability issues. This becomes important because in more traditional models fees can become exorbitant based on usage and storage.
  2. Teradata Aster Discovery Platform takes the concept of quick time to deploy to the next level. Version 5.10 uses Visual SQL-MapReduce Functions to address the challenges associated with full data warehouse/big data analytics deployments. Teradata Aster Discovery Platform does this by providing an interface for single SQL statement use to accomplish data acquisition, data preparation, analysis, and visualization in one step. In essence, the goal being to automate and make the process easier. Since so much time is spent in the data acquisition and preparation phase, the potential for quicker times to deploy and easier maintenance provides a great value proposition for current and future customers.
  3. Information Builders adds to their product's capabilities with more ease of use and self-service interactivity through higher levels of ease of use and the use of "containers" within the enterprise portal creating more access to diverse data. The interesting part for me is the new focus on Information Capital and the concept of bringing back data into the conversation. BI is starting to shift towards business user management and self-service models. And although great for use and adoption, the reality still and always will remain the fact that BI is only as valuable as the situation of the information being accessed. Is it valid/reliable/accurate/make sense/etc.? This is the area being addressed - understanding how information capital fits within a full BI infrastructure and information/analytics use.
  4. Predixion showed off their Patient Readmissions Management solution targeting hospitals and the healthcare industry at large due to the repercussions (financial and other) associated with readmitting patients. Although targeting a small segment of the BI population, the ability to predict readmissions and identify the associated risk is invaluable to these organizations, and not just due to payouts based on readmission levels. The ability to predict who, what, why, and identify how to mitigate risk of readmission is only part of the benefit.
Overall, two general themes are clear - value added data access and services from data warehouse/analytical database vendors as well as added value to organizations through better information access, whether by developing a program to help customers understand the value of data more thoroughly or by providing industry specific analytics and insight to help organizations save money and mitigate risk.

In addition to the four vendors mentioned below, SAP with SAP HANA and new Sybase IQ releases are trying to test the boundaries of big data access and more flexible analytics, and vendors such as Vitria are working on the promise of real-time/operational analytics. It will be interesting to see how both of these vendors manage their products and broader penetration into their respective markets. For SAP, the challenge may be how to quantify the value of one solution over another when overarching similarities exist. And for Vitria, although one of the only operational BI vendors represented at this TDWI, the challenge of carving out a place in the market place when other vendors with operational BI solutions exist and already have more bandwidth and customer base.

Posted February 26, 2013 8:45 PM
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