The terms self-service and data discovery are widely used to identify ease of use and greater levels of interactivity. The promise of data discovery (with added ease of use) is the new buzzword floating around the business intelligence space. On the one side, vendors are building out more interactive dashboard and reporting access that includes the ability to interact with information more broadly. And on the other side, businesses are becoming more savvy with their business intelligence use and want to delve into insights that fall outside of standardized and predefined analytics. Consequently, one of the ways organizations will evaluate their current BI offerings is on their ability to provide this enhanced set of business discovery. And if not, the market seems ripe with offerings headed in this direction.

The real issue though is that many vendors claim to already have mature offerings. The reality within organizations might be much different. What do you think? Fill out this survey and have your say. You will also be automatically entered into a draw to win a $25 Amazon gift certificate.