Bob also shared, that "like the larger enterprises, mid-sized organizations share substantive business pressures and face significant technology transformations.  In every case, they were willing to look beyond traditional data integration methods and try something new, data virtualization.   And as a result, all are seeing significant business decision, time-to-solution and resource agility benefits."

Based on what I've seen in the market and what Bob shared, I definitely feel that the broader BI market is ready for a shake up. Traditional ETL and simple data integration activities are no longer as effective within more complex data environments. Before selecting one style over another, businesses should really look at what options exist. Even for organizations that may need to be more creative with their resources, stepping outside of the box might help when looking at the best way to access information assets.